In fact, it’s my favourite.
As an Agency Copywriter who’s written for various different clients and audiences, every project is a new challenge.
It can often be stressful managing projects, making sure multiple clients are happy at the same time, coordinating everything between departments to deliver top quality with a quick turnaround.
BUT it’s also a chance to flex my copy muscles and grow as a writer, so I’m always keen to help agencies with any extra writing they need to cover.
Delivering beyond the client’s brief
Writing for a wide range of industries & audiences
This was for various clients, so involved getting the right tone of voice for a range of audiences and projects.
For me, the best part about writing copy is getting to dig into a new topic until I know it inside-out. Especially when I get to interview the experts and insiders to get the real scoop and the juicy copy angles.
You might notice below that a lot of the work was related to sailing - and I’ve only been in a boat twice in my life. to get up to speed in this niche, In-depth research and interviews were needed, something that I have a set methodology for with all of my copy projects.
My first experience working with an agency was for ALTER, a creative marketing house in London. It started with a single Press Release, and then gradually grew into producing Web Copy, Sales Brochures, and full interview features.
Below are a few projects I’ve done with ALTER…
🤖 TECH
Client | TCL (smartphones & tablets) |
Challenge | Conveying the unique value of each device based on dry tech specs and a minimal brief. |
Solutions | |
Work | Sales Brochures, Product Descriptions, Slogans, Copy Editing |
⚽ SPORTS
I also played a pivotal role in the press campaign for an international sporting event.
Client | Saudi Sailing Federation, America’s Cup Campaign |
Challenge | Making this complicated (+ sometimes impenetrable) sport exciting to unfamiliar audiences while not dumbing it down too much for sailing fans. |
Solutions | |
Work | Press Releases (+ Press Kit), Interview Features, Social Media Posts (adapting for multiple channels) |
AC Press Kit sample: CLICK HERE
👜 LUXURY
SALES BROCHURES, BRAND GUIDELINES, WEBSITE COPY, MAGAZINE FEATURES
Client | Jeddah Yacht Club & Marina |
Challenge | Maintaining a consistent brand voice, balancing high-end tone with warm and inviting copy. |
Solutions | |
Work | Sales Brochures, Web Copy, Interviews, Collaboration w/ Creative Team |
screenshot member brochure, website
Samples: