scrap

Researching different markets and audiences means the work always stays interesting. It can be a challenge keeping up with the trends and pain points, but bloody rewarding when you get up to speed with it

story: started off writing single PRs, then gradually was given more responsibility, to helping manage the Press Campaign for a massive international sporting event

As an Agency Copywriter aka pencil-for-hire I’ve written across a range of industries and forms of copy.

I know what it takes to turn an initial client brief into ideas and then all the way through to delivery.

sometimes a client has no idea what they want, but they know what they DON’T want - which can mean a lot of back and forth - but it’s so satisfying when you finally get there

responsible for all PRs and Press Kit which went out to dozens of international and local publications