Post coming soon
*Caveman Test noun /ˈkāvˌman test/
1/ The first question to ask: “If a caveman came across your message, would he understand it?” Is it so clear, simple and direct that he’d grunt along, happily nodding his head while scrolling down your page?
2/ Second: “Do you tap into your audience's instincts and drives?” Do you connect with your reader’s primitive side, pushing on their innate fears while showing how your product/service helps them reach their wants, needs & desires?
3/ Lastly: “Do your words paint a picture in their mind?” Using every primal tool at your disposal – like storytelling, emotional appeals, analogies, vivid language, all 5 senses, tribalism etc etc – to get your message across.
Do you connect with your reader’s primitive side, pushing on their innate fears while showing how your product/service helps them reach their wants, needs & desires?