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Does your copy / marketing / content pass the Caveman Test*?
*Caveman Test noun
/ˈkāvˌman test/
1. If a caveman came across your website, would he understand it?
Is it so clear, simple and direct that he’d grunt along, happily nodding his head while compelled to scroll down the page?
2. Does your content tap into his primal instincts and desires?
Is it blindingly obvious how your product/service will save the caveman from his innermost fears and make his wildest dreams come true?
Fail this test, and your prospect loses interest and clicks away, never to be seen again. 😱
But hit all the primitive triggers deep in your reader’s brain and you’ll have them helplessly hooked. 🎣