Over the years I’ve worked on (almost) every type of copy project.

SALES PAGES · EMAIL PROMOTIONS · WEBSITE COPY · PRESS RELEASES · BRAND GUIDELINES · MAGAZINE FEATURES · SOCIAL MEDIA POSTS · BROCHURES · HOW-TO · PRODUCT DESCRIPTIONS · & more!

My favourite writing is relatable, laidback, and doesn’t take itself too seriously… But whatever the brief, I can match the copy to your project’s needs.

Check out some of my samples below 👇

⚽ SPORTS

For somebody who’s not the biggest sports fan, I sure do write about it a lot 🤔

I was the primary writer for the Swiss America’s Cup competitor for the majority of 2024. Throughout the competition in Barcelona from August to October, I produced daily content, including formal press releases alongside more casual website stories and newsletters. Check out the news page on the team’s site to see my writing - from May 2024 until the end of the year every story is written by me.

America’s Cup /// intl. sporting event

Played a key role in the press campaign for the Jeddah regatta of the 37th America’s Cup. Oversaw the development of press materials from start to finish, interviewing key figures to present powerful stories within the event.

📰 PRESS KIT: Click here

🗣️ INTERVIEW FEATURES: SSF CEO / America's Cup CEO

💬 SOCIAL POSTS: Click here

I write the copy & handle growth strategy for Road To Gold, an online program put together by one of the world’s top sailing coaches, Hamish Willcox. The company’s mission is to give competitive sailors the skills they need to climb the leaderboard, systematically and predictably. Our main target market is athletes aiming for the Olympics, but we also help more casual ‘weekend warriors’ who want to improve their racing too.

As somebody who’s only gone sailing twice in their life, it was a challenge putting myself in the shoes of an Olympic sailor… But with the right audience insights (thank you surveys!) the marketing campaign was a big success – $60k in sales in just the launch week, with 5-figure months since then.

Here’s a selection of materials I’ve written for Road To Gold…

💰 SALES PAGE: Click here

In-depth look at the RTG program, with sections covering the creator’s background, how the program works, testimonials, guarantees, FAQs, etc.

At 7000+ words, it was too long for some people, so I later created a condensed version for the audience with shorter attention’s spans.

🚀 LANDING PAGE: Click here

Designed for a Facebook ad campaign which achieved conversion rates of 20-30%.

🌐 WEB COPY: Click here

Summing up the company’s mission, what we offer, and driving newcomers to the email list.

💌 CASE STUDY EMAIL: Click here

Emailed to 5k subscribers and directly led to $10k in sales.

✉️ SALES EMAIL: Click here

Part of the welcome sequence that goes out to all new subscribers, with a conversion rate of ~4%.

🧲 LEAD MAGNET (ebook): Click here

Comprehensive guide on how to do effective mental rehearsal for increased performance. Involved lots of research then cutting it down to the best techniques.

TCL /// electronics company

TCL needed copy for a range of new devices to appear in various product catalogues. They wanted the descriptions to be consistent but not repetitive, covering each product’s unique features & benefits in just a couple of paragraphs.

🛠️ PRODUCT INFO: Click here

SailViewer /// indie app

The original site was extremely bare-bones – just a single landing page with a few short sentences – so it needed a complete overhaul to properly explain the app’s benefits and get people to try it for themselves.

🌐 WEB COPY: Click here

Maintaining a consistent brand voice, balancing high-end tone with warm and inviting copy.

📕SALES BROCHURE: Click here

Finding the most newsworthy angle (even if there’s not always a whole lot of news to tell!)

📰 PRESS RELEASE: One · Two · Three

Structuring the Academy’s wide offering for prospects to find the exact course they need.

🌐 WEB COPY: Click here

PS. I 💜 working with agencies.

As an Agency Copywriter, I’ve written for a wide range of clients and audiences, and every project is a new & interesting challenge.

I know how stressful it can be running an agency, juggling clients and deadlines, coordinating everything across departments to deliver top quality content on time.

For me, this is the perfect chance to flex my creative muscles and deliver beyond the client’s brief.

So if you’re an agency with extra writing that needs handling, I’d be happy to help → get in touch here