Over the years I’ve worked on (almost) every type of copy project.

SALES PAGES · EMAIL PROMOTIONS · WEBSITE COPY · PRESS RELEASES · BRAND GUIDELINES · MAGAZINE FEATURES · SOCIAL MEDIA POSTS · BROCHURES · HOW-TO · PRODUCT DESCRIPTIONS · & more!

My favourite writing is friendly, laidback, and doesn’t take itself too seriously… But whatever the brief, I’ll be sure to match the copy to your project’s needs.

Check out some of my samples below and see if you think we’ll be a good fit!

TCL /// electronics company

TCL needed copy for a range of new devices to appear in various product catalogues. They wanted the descriptions to be consistent but not repetitive, covering each product’s unique features & benefits in just a couple of paragraphs.

🛠️ PRODUCT INFO: Click here

SailViewer /// indie app

The original site was extremely bare-bones – just a single landing page with a few short sentences – so it needed a complete overhaul to properly explain the app’s benefits and get people to try it for themselves.

🌐 WEB COPY: Click here

⚽ SPORTS

For somebody who’s not really a sports fan, I sure do write about it a lot 🤔

America’s Cup /// intl. sporting event

I played a key role in the press campaign for the Jeddah regatta of the 37th America’s Cup. Oversaw the development of press materials from start to finish, filling in my (many) gaps in knowledge by interviewing key figures in the event.

📰 PRESS KIT: Click here

🗣️ INTERVIEW FEATURES: SSF CEO / America's Cup CEO

💬 SOCIAL POSTS: Click here

I write the copy & handle growth strategy for Road To Gold, an online program put together by one of the world’s top sailing coaches. The company’s #1 mission is to give competitive sailors the skills they need to climb the leaderboard systematically and predictably. Our main target market is athletes aiming for the Olympics, but we also help more casual ‘weekend warriors’ too.

As somebody who’s gone sailing twice in their life, it was a challenge putting myself in the shoes of an Olympic sailor… But with enough audience insights (thank you surveys!) we made the marketing campaign a big success.

Here’s a selection of materials I’ve written for Road To Gold…

💰 SALES PAGE: Click here

In-depth look at the RTG program, with sections covering the creator’s background, how the program works, testimonials, guarantees, FAQs, etc. We launched the program with this page, resulting in $60k in sales in just the first week.

At 7000+ words, it was too long for some people, so I later created a condensed version for the audience with shorter attention’s spans.

🚀 LANDING PAGE: Click here

Designed for a Facebook ad campaign which achieved conversion rates of 20-30%.

🌐 WEB COPY: Click here

Summing up the company’s mission, what we offer, and driving newcomers to the email list.

💌 CASE STUDY EMAIL: Click here

Emailed to 5k subscribers and directly led to $10k in sales.

✉️ SALES EMAIL: Click here

Part of the welcome sequence that goes out to all new subscribers, with a conversion rate of ~4%.

🧲 LEAD MAGNET (ebook): Click here

Comprehensive guide on how to do effective mental rehearsal for increased performance. Involved lots of research then cutting it down to the best techniques.

Maintaining a consistent brand voice, balancing high-end tone with warm and inviting copy.

📕SALES BROCHURE: Click here

Finding the most newsworthy angle (even if there’s not always a whole lot of news to tell!)

📰 PRESS RELEASE: One · Two · Three

Structuring the Academy’s wide offering for prospects to find the exact course they need.

🌐 WEB COPY: Click here

PS. I 💜 working with agencies.

As an Agency Copywriter, I’ve written for a wide range of clients and audiences, and every project is a new & interesting challenge.

I know how stressful it can be running an agency, juggling clients and deadlines, coordinating everything across departments to deliver top quality content on time.

For me, this is the perfect chance to flex my creative muscles and deliver beyond the client’s brief.

So if you’re an agency with extra writing that needs handling, I’d be happy to help → get in touch here